Hi Bob,
Of course the 'God is love' approach doesn't work because the carnal mind [the natural mind of man] is enmity against God, and is not subject to His laws, and neither indeed is it able to [be subject]. So Christian ministers have to avoid that Scripture and contradict it by preaching that man can indeed, of his own "free will" can at any time, with his carnal mind that hates God choose to love God and come to Christ and repent. Now, this isn't even a matter of faulty translations as is the case the non-scriptural words like "hell" and "eternal" or "forever and ever" etc. So unless they never read their Bibles [at which point they would still be quite weak-minded and gullible for having blind faith in their pastor or whatever] they are quite weak-minded if they can't pick up on contradictions. Weak-minded in that area at least.
So unless God drags you to Christ, you will not be able to come. Why? Because the natural mind of man hates God, hates His laws and it cannot of its own "free will" make God a liar by freely choosing of its own "free will" to start loving God and His laws and subject itself to those laws. It is God which works in you both to will and to do of His good pleasure. Do Christians believe that? NO! They most certainly do not. They believe you have "free moral agency" and can just as easily choose to do good as you choose to do evil, or bad, sinful things - like lusting after a beautiful woman - choosing to do good and please God is automatic. I speak as a fool.
So because Christian ministers Despise The Word of God they created this "hell" nonsense in order to scare people with carnal minds into coming to Christ and fake-loving Him in order to escape the unfathomable horror of neverending torture and suffering and pain and misery that awaits them if they don't "FREELY [emphasis mine] come to Christ."