What's Satan's reward if he causes you to go to hell with him? The old "Satan doesn't want to go to hell alone" just doesn't wash. If anything, Satan would decide, hey, wouldn't it be better if I just repent, ask for God's forgiveness and go to heaven? Churchians are clueless, so they make up strawman hypothesis'.
Satan was created to be the destroyer. So what's his reward?
We were created to be lusting, coveting, weak souls. So what's our reward?
Well, temporarily most of us just seek to satisfy our carnal urges or lust. We eat what tastes good (sometimes indulge), we seek and have lustful sex, we seek admiration of others by chasing financial success, and we covet material things. Even most of our visions of the after life involves carnal materialism that we were created to covet. These things are very rewarding to most people, right now.
Satan was created to dine on the dust (us) of the earth. By deceiving and reeking havic on people, he is satisfying his (Satan is not a man so his lusts are not the same as ours) immediate carnal nature designed by God. Satan is a slave to his own carnal nature and can't possibly think in terms of avoiding the Lake of Fire. This is the way I see it Darren.