Speaking practically, all the 'rules' say is that we are not to copy any part of B-T and claim it as our own. Nothing is stopping anybody from linking to B-T in any way the internet provides. If you look at the google ads, they seem designed not to win 'converts' but to attract those with questions similar to the ones posed, in people's own hearts and minds. I may be wrong, but I see this as an invitation to those 'asking' so that Ray may be able to 'have an answer', according to Scripture. Most people who come to B-T (and stay) came because they were actively searching for an answer to a question. The complete Gospel doesn't fit on a bumper-sticker, a google ad, or a twitter feed. The Lord seems to take those 'small' questions and grow huge answers. We've seen that in many, many testimonies.
When we think about it, Ray posts extremely rarely on the forum and always through Dennis or Craig. He doesn't visit here, at least not to actively participate. As much as I'd like 'updates' on his health, etc. I don't think we should impose more work on either Ray or his IRL Friends when we can accomplish many of the same things on our own.
Anyways, just my unofficial impressions.